cKy - 96 Quite bitter beings

I have chosen to do my second analysis on the band that i will be creating a music video for. By doing this i hope to get a better understanding of the attitude and behaviour of the band and the deeper meanings of the video.



This is one of CKY's first songs which was important on making a good impression as a new band. The director was Bam Magera who is a professional skatebaorder and features on the popular stunt show 'Jackass.' Much of the video consists of a montage of clips from the series of 'Jackass' which would have been used to establish there star persona to a new audience because references could be made from the attitude and behaviour of the people on 'Jackass' and linked with the artist. An example of this could be the shots of cars chasing each other and being reckless and crashing into walls. This can reflect the attitude of the band in that to have a good time they have to thrill them selves with speed and destruction rather than safe fun.

Another reference can be made with the use of skateboarding in a number of shots. This has a hegemonic status of being an extreme sport, and known for skateboarders to break into private areas in order to use certain objects as jumps. This is use of indirect illustration as lyics such as 'rules just don't apply' can be linked with the images of jumping of bridges, reckless driving and nudity in public all connotes bad morals and behaviour. This is done to appeal to a rebellious target audience. By using these selected images they create a star persona while appealing to people who watch 'Jackass.'

The performance shots used in the music video can help to sell the song because the consumers enjoy seeing the band playing the instruments and can see the body language which appeals to consumers who aspire to them. Close ups of the instruments shows that the instruments are very important to the band and that they are very in touch with the music despite their rebellious, non-caring attitude. The fast paced performance shots mixed with the montage of stunts could conveys the bands attitude to life in that life is short so enjoy and don't hold back and be impulsive. THis could be showing a deeper value to the song and the video rather than just using bricolage of 'Jackass.'

The target audience for this type of music would be narrow casted on television because of its small appeal to mainstream consumers. It would be likely to be viewed on the music channel 'Karrang.' The viewing of this particular film is ambient as the montage of stunts and jokes are quick and funny and have no deeper meaning to them apart from the humour.