Audience Research Planning

Methodology:

By using qualatitive research we can obtain focused group opinions allowing us to develop our ideas towards our video. Qualitative will provide opinion rather than statistics. This will direct our video towards our target audience.

Purpose:

We want to recognise the expectations of our target audience through the use of questionaires and a focus group discussion. Through opinions given by others we can see what to include, and what not to include, in our music video for our chosen track, and also see what track out of the two possible 'cKy' gives us more opportunity overall.

Sample Audience:

Criteria of participants; - young male audience
- interest in particular genre
Number of participants; five - Ed Brooks
- Ollie Collard
- Sam Dubery
- Tom Britton
- Doug Surridge

Media Stimulus:

cKy - Disengage the Simulator

Questions (open):

1) What images come to mind when listening to this track?
2) What key words come to mind after hearing this track?
3) Have you seen any similar (same genre) track video's recently, what did you like about them? 4) Would you incorporate performance shots or a narrative sructure, or aspects of both? Why?
5) What is your favourite music video and why?
6) What track provides more opportunity to explore various areas of the genre and why?
7) Have you any track suggestions similar to what you have just heard?