Wednesday, 17 December 2008

Bon Jovi - It's My Life

I put this video on the blog, because it has the same concept of the video as we want to incorporate in ours; the male recieves a call from a female character in which he responds by rushing to an underground concert. We want to have a male character recieving a call from a female character at a house-party/backyard gig in which he will rush to on a skateboard doing tricks along street obstacles on the way.

Friday, 12 December 2008

Evaluation of Pitch

After presenting the pitch to Mrs Fernandez and the rest of our class, different ideas have evolved from our original response to the song. We had a positive response to the track however we were reminded about the difficulties of certain aspects of the filming. Skateboarding sections will have to be filmed with care while the other problem we face is the American feel that we have a choice in either attempting to create our move in the opposite direction to produce a completely different feel to the track.
The location shoot helped us to realise the problems of turning up and achieveing effective shots. When we film or video, practise runs and practise shots will be made before attemting any real shots.
The idea of shooting a party scene came about. This would include having roughly 25 people round at somebody's house. This then formed an idea that our skateboard shots could be the lead up to the party. This would make a good narrative of a skateboarder travelling to a party and then appearing there.
Our ideas will evolve further more as we narrow down on perticularities and next on the agender being the story board should help greatly.

You Me At Six - Gossip

The reason i put this video up is from the feedback from our pitch, one person in particular promoted the idea of a low budget house party in a garden (sunny if possible) in that a band are playing and we can get shots of both people having a good time, dancing, and the band.

Sunday, 30 November 2008

Feedback #3

Alex / Matt

You are meeting deadlines and I can see your idea developing, however Alex, your analysis is currently 3+ level and Matt 4-. According to my notes, you still ned to improve on the mood board response and Alex - your technical analysis is for a previous video analysed? You need to have done 3 different videos across your product research.

Friday, 28 November 2008

cKy - Familar Realm

http://uk.youtube.com/watch?v=B4SfCiPosk4 (Embedding disabled by request)

Although this video is not what we want in terms of narrative or performance shots, the video shows an unconventional colour scheme change at 2.11 of the video. We could use a similar effect in our video to create the American edge we need to create.

Wednesday, 26 November 2008

Technical Analyis Research

The aim of a technical analysis was to look at the cuts made in music videos, what is captured in each shot and the representation of each shot. I chose a song which has already come up in our research which includes ideas of the kind of music video in which we hope to achieve. The song is by The Explosion and is called 'Here I Am.'

The beginning f the song is a narrative of a skateboarder who exits a house and jumps on his board in a city in a rush to attempt to spread some leaflets advertising a band. These skateboarding shots are put together well with many jump shots for example at 00:36 seconds through when the skateboarder goes up the grass bank, on the way down there are two jump cuts. This moves the action on, and makes the viewing of the music video ambient as the audience don't see everything. This can help for repeatability because by the end of the video they can feel they have missed out on certain aspects of the video which in this case would be the skill of the skateboarding. I found that the background and mise-en-scene of what is included in the shot is also important in the shot for example in one of the skaeboarding shots there are posters on the wall behind him which conveys the edvertisement in live music in the area which helps to understand the narrative of the video.

The performance shots can help to relate the consumers to the band and the way they are represented though shot can apeal to the terget audience. The use of close ups on the main singer and the use of a first person mode of addrress crerates a parasocial intamacy with the audience.

Transitions are important in music videos as they can help to convey the tempo of the song and create a mood, for example this music video with in the first five seconds uses jump cuts which helps to convey that the both the song and the music video is going to be fast moving and up beat. Other transitions used helps to differentiate between sections of the music video. This is done between performance shots and narrative shots where by when there is a switch, a flash transition is used to seperate the sections which helps the audience to understand the music video better. However when the music video switched from the narratie section to the performance shot a clever transition is used where the camera zooms in on to the poster that the skater has placed on the street. The camera moves towards the poster then fills the shot. Here special effects have to be used in order to make a smooth transitions so that it looks like the picture of the poster is moving. Capturing this sort of shot in our music video i thi9nk would prove difficult but if achieved would make a focal point of the video.

By doing a technical analysis and deconstructing a music video it has helped me to understand the task that has been set. By choosing the video i did, i think it has helped me to picture my own shots for the music videos with ideas about how to shoot skateboarding, the locations i would use and the type of performance shots which enhance the artists to convey their image to appeal to their target audience.

Evaluation Of Technical Deconstruction

By analysing a song of the same genre ('Blink 182 - First Date') I was able to see how quick the cuts were in relation to the beat of the song, and also see how many shots my group was going to have to take to create a well constructed rock video.

The beginning of the song opens with a performance close-up shot of the drummer playing the intro to the song, this immediately creates 'Blink 182' authentic band status to their audience, this is reinforced through cuts to further medium shots of the band performing in a constructed home studio set. Some of the close-up shots of the frontman also link the bands comical lyrics to the comical performance shown by him. After the first ten shots of performance based shots, the video cuts to a narrative but their are breaks in the narrative after every seven shots or so, that cut back to the home studio set where the band are shown performing to the song again. By repeating the performance shots every so often the band appeal to their target audience as they want to see them perform, but also make the video available to ambient viewing as the consumer only has to watch the video briefly to establish the comical narrative and rock band status Blink 182 portray in the video.

The first ten shots (0.13) show only performance based shots, but shot ten cuts to a medium shot of an urban area establishing the narrative location in the song, the band's van is also shown tearing across the screen in this shot emphasising rocks conventions of breaking rules. By establishing the location the audience are able to see where, what and when the narrative is trying to tell. The narrative side is shown as comical through the costumes, and the overcranked reaction shots showing the band pulling dull and humurous facial expressions. Overcranking is also used in medium shots and dismembered close-ups of women focusing on their body and seductive poses.

Within the first seventy-five shots i covered (within 1.22) three different transissions were used, one is just a straight matched cut, the other was an effect is where the cut opens like a camera lens, and the third was where the transission changes through a clock-work motion until onto a different shot. All of these could be incorporated into our video for 'Disengage The Simulator' as well as the transissions of the poster work in 'The Explosion - Here I Am'.

Through deconstructing each shot in this video I was able to establish how many shots were actually used in such a short space of time, and how the transissions work effectively from performance to narrative based shots.