Spike Jonze Research

Music Videos of interest:

Fat Boy Slim - Praise You
Beastie Boys - Sabotage
Weezer - Buddy Holly
The Chemical Brothers - Electroblank

• Background Information - he was a producer and co-creator of MTV television series Jackass and Jackass: The Movie, also directing some of the segments.In the past, Jonze shot skateboard videos, most notably Blind skateboard company's Video Days in 1991. He also co-directed the Girl Skateboards film Yeah Right! and the Chocolate Skateboards video Hot Chocolate.
• Spike Jonze has many alter egos, which have included Richard Koufey (alternately spelled Coufey or Couffe), the leader of the Torrance Community Dance Group, an urban troupe that performs in public spaces. The Koufey persona appeared when Jonze, in character, filmed himself dancing to Fatboy Slim's "Praise You" as it played on a boombox in a public area. Spike showed the video to Slim, who loved it. Jonze then assembled a group of dancers to perform to Slim's "Praise You," which was taped outside a Westwood, California movie theater. The resulting clip was a huge success, and 'Koufey' and his troupe were invited to New York City to perform the song for the 1999 MTV Video Music Awards. The video received awards for Best Direction, Breakthrough, and Best Choreography, which Jonze accepted, still in character. Jonze made a mockumentary about the experience called Torrance Rises.
• Spike Jonze uses a 'low-fi' style which creates a sense of entertainment for the pradominantly focused viewing audience, his videos are seen as humourous and create an edgy feel for the band. His work can be see as both commercial and aesthetic for positioning the band in a certian way.

Micheal Gondry Research

Gondry '"I always hated pretentious commercials and videos before I started directing, not following the typical and saying that people are all fashion. It has always been my goal to make people feel alright when they watch my work."


This comment is well reflected in Gondry's music videos in which i have looked at. Firstly the 'White Stripes' video called 'Fell in love with a girl.' This video is done entirely in Lego which gives an amazing effect of the band and the narrative.

'Around the world' by Daft Punk is a series of dances by different group. It is performed on a particularly small stage making it more impressive and means the planning and choreographing had to be very detailed and elaborate.

It is obvious that the work of Micheal Gondry is an auteur because he focuses on making his videos clever and as asthetically plaeasing as possible with makes the video memerable to the audience making it open to repeatability.